I grew up inside Wieden+Kennedy, moving between Portland and Amsterdam over the course of my career. That time taught me how to earn trust quickly, read rooms accurately, and do the work with just about anyone — across cultures, disciplines, and time zones.

Most of my career has been spent at the intersection of creative ambition and business outcomes. I've worked in close partnership with agency and client leadership to build, protect, and grow some of the most enduring brand relationships in the industry, including a 20-year P&G partnership that I helped rescue from near-departure and have been expanding ever since.

I'm typically brought in at pivotal moments when something important is at stake, when alignment is broken, or when the conditions for great work need to be rebuilt from scratch. I operate best when the problem is hard and the stakes are real.

Those experiences shaped how I think about leadership, growth, and the work itself. I've learned to become attuned to discomfort, not as something to fear, but as a gateway to growth. And I still believe it's risky out on the limb, because that's where all the fruit is.

I believe humility is the doorman to great work. When leaders show it first, it creates the conditions for trust, vulnerability, and real collaboration. That's when people bring more of themselves into the room.

I'm based in Seattle, rooted in the W+K Portland office, and connected across the global network.